Honda - Difficult is worth doing

Honda is taking the bold step of running a series of unbranded TV ads about skydiving to build interest ahead of the launch of a car model. The campaign, developed by ad agency Wieden & Kennedy London, consists of four short teaser clips that are devoid of any Honda branding.

“Difficult is worth doing” - is a series of short unbranded teaser advertisements around skydiving, to build interest ahead of the final ad which is being aired in June. This is one of the most expensive TV ads ever made and it’s for the launch of a car model.

Each of the clips, the first of which breaks during The Duke: A Portrait of Prince Philip, talks about different aspects of the skill needed to create large skydiving formations.

"We are hoping to give people insight, to let people in, to a certain degree, with what is happening," said the Honda account director at W&K London, Jonathan Tapper.

Difficult is worth doing - Part 1 – Introduction

This would not be a strange question should we be at the introductory lesson of pottery class but we’re at Perris Drop Zone, California, one of the leading skydive centers in the world; at the briefing for the filming for the new Honda TV ad. BJ Worth, the stunt coordinator for this commercial is briefing his team of skydivers on what they will be doing for the next 5 days.



© Source: Difficult is worth doing - Part 1 - Introduction
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