(from Nissan Press Release) 2009 Nissan Qazana Concept: THE CROSSOVER REVOLUTION CONTINUES
By introducing an alternative to the traditional family hatchback theme, the Nissan Qashqai revolutionised one of the most conservative sectors of the market. That success has now inspired Nissan to see how it can reshape the small five-door of the future.
“Qazana is a concept car and was created specifically for the Geneva Motor Show… but it should not be dismissed as a just a design study. It gives a clear direction of how a future small car from Nissan could look.”
Alfonso Albaisa, Vice President, Nissan Design Europe
At a glance
-- Crossover concept reinvents small five-door
-- Inspired by motorbikes and beach buggies
-- Compact design – sporty, yet rugged
-- Designed in Europe
Cars have been dull for too long. Mainstream machines might perform perfectly from A to B… but sometimes drivers want to take the non-conformist route... Fortunately Nissan has the answer. Inspired by a simple desire to have fun behind the wheel, Qazana shows that mind-numbing motoring could be a thing of the past.
Officially it’s a showcar, a study into how a small car of the future could look. But with the announcement that a small crossover – a baby brother to Qashqai – will be built at the company’s Sunderland factory in the UK, Qazana’s significance should not be underestimated.
“The 2009 Nissan Qazana concept is an intelligent, all-wheel drive crossover which is masculine, agile, lean, and designed for the tough city streets. Our team at Nissan Design Europe in London realized this image with the motif of a modern day beach buggy and four-seat motor-bike,” Atsushi Maeda, Studio Chief Designer, Nissan Design Europe.
According to Matt Weaver, project lead designer at NDE, Qazana was designed to be sophisticated but fun. “It’s a hugely optimistic car, which is no bad thing in these difficult times. Had it been created in the 1960s, it would have counted camper vans, bikes and buggies as its rivals. Infused with that same spirit, there’s nothing quite like it available today.”
© Source: seriouswheels
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