The French carmaker has released the first images and details of the Citroen DS Inside concept which illustrates a new product line. The company says the Citroen DS Inside shows a new concept, called Creative Technologie, but the details on the actual vehicle are slim. The Citroen DS Inside also premieres a new naming system for the car manufacturer. The model line up will be called DS3, DS4 and DS5 (DS stands for Different Spirit).
From the Citroen press release:
Renewing models and making them significantly better than their predecessors is already an ambitious program. But some customers want deeper-seated changes as mentalities shift from “wanting more” to “wanting better”. The first approach, consisting in satisfying fundamental mobility needs, addresses customers who, having down-sized, are on the look-out for more economical – and more intelligent – products.
Some would describe this as low-cost, but it isn’t. The real challenge for Citroen is designing products that are less expensive but with no loss in appeal. This approach is perfectly illustrated by the Citroen C3 Picasso, a real recession proof car.
In contrast, the second approach favors motoring pleasure, with no loss in practicality. Customers here are looking for outstanding products that confer status and bring them an all-new automotive experience. They want prestige, thrills and refinement, without the rigid codes of traditional upper-range models.To address this need, Citroen is today launching a new line of products to broaden its current range. The new line will consist of three new cars, positioned in the small, medium and large car segments, launched successively from 2010.
Citroen DS Inside stood and continues to stand for a new approach to automobiles and the future. CITROEN is taking inspiration from its design DNA to strengthen the positioning of its new product line. The range instills the different spirit, that the name DS inspires. Hence the distinctive model line up will be called DS3, DS4 and DS5. DS: Different Spirit.
© Source: zercustoms
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