Ford Extends Hot Wheels Fusion Promo to McDonald's
DEARBORN, Mich. — The Ford Motor Co. is bent on keeping its midsize Fusion in the forefront of drivers' consciousnesses. Or, in the case of recent promotions, even so-called "pre-drivers."

Ford's latest promotional deal extends the Hot Wheels Fusion to McDonald's, which will bundle the miniatures with Happy Meals and Kids Meals, starting the week of October 22.
Why the tie-ins with cereal and now burgers? As one Ford marketing exec observes: "It's not just kids who will come into McDonald's looking for the Fusion."
© Source: original article on insideline
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