2008 Land Rover LRX Concept

(from Land Rover Press Release) Land Rover unveiled a vision of its future at the North American International Auto Show (Detroit Auto Show) with the world debut of the LRX hybrid concept - a bold evolution of Land Rover design that indicates the brand’s progressive shift into new areas of the market, while remaining true to its core values. As the company prepares to celebrate its 60th anniversary during 2008, the three-door LRX, with its more compact size, lighter weight and sustainability-focused technologies, clearly addresses the needs of a changing world and offers the potential of 120 g/km CO2 emissions.

“The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles,” says Phil Popham, Land Rover’s managing director. “LRX is in every respect a Land Rover, but it’s a very different Land Rover.

COMPACT AND PREMIUM
LRX is described as a cross-coupй and dramatically extends the scope of what Land Rover represents. Though 5.9 in (149 mm) shorter than the LR2/Freelander 2 and 8.1 in (205 mm) lower, LRX was conceived as a premium vehicle, designed to appeal to new customers in the luxury and executive sector – those who want many of the benefits of an SUV and the presence of a larger vehicle, but in a more compact package.

The first all-new Land Rover revealed since Gerry McGovern became the company’s design director, LRX is a natural extension of the Land Rover range, complementing the existing models and helping to define a new segment. Its many recognizable Land Rover design cues include bold new interpretations of the signature clamshell bonnet, the floating roof and the solid ‘wheel-at-each-corner’ stance.

Its compact size is one of its greatest assets, which will appeal to anyone who wants the versatile ability of an agile SUV with the cachet of the Land Rover name. In addition, its lower weight and the reduced aerodynamic drag resulting from the smaller frontal area would help give significant gains in fuel efficiency and reduced CO2 emissions.

© Source: seriouswheels
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